Friday the 12th of December 2014
If you only post things your friends like, are you really posting the things you like? Do you ever share content because you like it and want to share it for yourself, rather than for others? I often use social media sites as a form of archiving, in the past, I regretted not doing so and actually it works quite well. You’ll find people with similar interests to you surface that way.
I constantly share branded content, especially at this time of year. Some of the videos I’ve shared recently are absolutely incredible and definitely worthy of being shared, not necessarily for love of the brand itself but for the sheer amount of work involved. Have a look at these top ten TV and cinema ads from campaign, they’re made for sharing on Facebook or Twitter, they’re made to start a discussion, they exist to make you feel something and to share that something with someone else.
People make a brand and a brand doesn’t exist without culture. We’re living in a world where our culture is digital, whether we care to admit it or not. Sharing is a fantastic way of acknowledging the people who enhance our culture, it’s not all smoke and mirrors to get us to buy products. We’re smarter consumers and we definitely require smarter brands, brands who have something more to offer us. Keep up to date with sites like Adweek, there’s always content worth sharing on there. Here’s a top 5 commercial list for this week (05.12.2014 to 12.12.2014).
I usually share the things I like, rather than the things I think other people will like. So, bearing that in mind, here’s a cute (branded) video for all of you.